Goodwill Values... *Innovation Goodwill identifies gaps, evaluates opportunities and risks, and creates solutions that significantly advance our mission. *The Value of the Individual Goodwill demonstrates respect for the dignity, worth and uniqueness of all people. *Learning People grow and build confidence when they learn and apply knowledge. *Employment People can reach their greatest potential through employment. *Self-sufficiency Goodwill believes in every person’s ability to define, work toward and achieve greater independence. *Lasting Impact Goodwill values solutions that result in long-term, social impact that affects multiple generations.