Redefining Packaging for a Changing World Our Purpose is our story. It describes what we want to achieve and it tells the world who we are and why we exist. We are different as we see the opportunity for packaging to play a powerful role in a changing world. Our Purpose is to help our customers respond to changing shopping habits with the sustainable packaging solutions that our society needs.​ We always keep an eye on the future, as we are operating in a changing world. Towns, cities and entire populations are rapidly transforming. The growth in digital technology is revolutionising the way we shop and live. We increasingly expect to purchase products tailored for us, whenever we want them, wherever we want them, delivered to us in a way that fits our busy lifestyles. We want more choice and convenience but with less impact on the world around us.